The dental hygiene devices market is presently witnessing ascendency of toothbrush sales.
The substantial growth of the E-commerce sector is translating into upgrading online sales of dental hygiene devices, which is posing strong competition facing the retail pharmacy segment.
Toothbrush has been the top-selling product in global dental hygiene devices landscape, allocated to widespread availability, a considerable selection range, broad price range, and frequent innovation.
Currently, toothbrush sales account for almost 60% of the total market revenue, whereas the report indicates that dental scalers and dental polishing devices are moderately acquiring ground.
Retail pharmacies will remain the largest revenue generating channel of distribution in dental hygiene devices market.
While, online pharmacies are slated to present promising investment opportunities to dental hygiene devices manufacturers.
The report projects that revenue generated via online retail would cross the US$ 1 billion mark in the next 3-4 years.
The report sheds light on all the aspects related to universal demand for dental hygiene devices and offers insights on the growth prospects projected for global dental hygiene devices market through the next few years.
North America and Western Europe are likely to hold a collective share of more than a third of the global market value.
APAC and Latin America are confident to remain highly profitable regional markets for manufacturers of dental hygiene devices owing to invariably increasing demand for dental treatments in these regions.
Besides frequent product innovations, important players in the global dental hygiene devices market maintain their strategic focus on the improvment of distribution channel by nourishing existing marketing efforts across Asian markets, particularly in India, Singapore, and Malaysia.
Electric/battery-operated toothbrush innovations continue to shape new launch strategies of a majority of companies, while most of the market leaders are focusing on coming up with new novel toothpaste ranges specific to various oral care demands.
P&G also launched a new toothpaste range recently, precisely for improved gum health.
Dabur India Ltd. released a modern variant of their flagship toothpaste range i.e. ayurvedic specialist toothpaste in gel format.